Especially for a new company, SEO can present complicated challenges when it comes to creating the right program to get ranked with the search engines. With just a few tips, however, even a fledgling small business can lay the groundwork for an effective organic search campaign.
Have you installed Google Analytics and Google Webmaster Tools? If not, you should. Then connect them so you’ll be able to get more information on how consumers find your website on the web. Next, take a look at the possible keywords your project manager has researched for your linking program.
Which among these phrases best capture what you sell? And even more importantly, which terms are ones that you use in the existing content on your website? Don’t pick keywords that aren’t words or phrases you want to emphasize. Remember, every page of your website needs to have at least 200-300 words of copy per page utilizing these terms. If you talk about handsewn leather loafers on your website, don’t pick the keyword “clogs” unless you’re willing to create content that describes them in detail.
Once you’ve selected the right keywords, your Captain Marketing project manager will help with a sitemap, title tags, link building and more. Consider adding a blog, a social media presence and even a paid ad campaign to facilitate your progress with the search engines. It may seem daunting, but with the right tools, even a tiny company can attract the consumers they need for success.
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